Breaking the Mold
How Ember Redefined Success in a Crowded Market
At Revel Horizon, we believe that innovation isn’t just about doing something new — it’s about doing something better. That belief was at the heart of our recent collaboration with Ember, a brand ready to break through the noise of a saturated product landscape. What started as a challenging brief turned into a record-setting product launch that redefined what success looks like in the drinkware category.
The Challenge: Differentiation in a Sea of Sameness
Ember had a clear, if ambitious, goal: launch a high-margin product in an already crowded market while reaching an entirely new customer segment — the outdoor and recreation audience. With competitors circling and internal product lines overlapping, our mission was to drive growth without cannibalizing existing offerings, all while keeping costs down.
The Strategy: Insight-Driven Innovation Meets Smart Execution
We assembled a cross-functional team of strategists, designers, and data analysts to crack the code. By diving deep into consumer insights and aligning product features with user desires, we created a product that was both familiar and fresh.
The result? A completely redesigned piece of drinkware that combined:
High-end design and CMF finishes
Enhanced user experience (UX)
Low-lift, proven technology for cost-effective scalability
This balance of aspiration and practicality allowed us to offer something truly different — a product that looked premium, felt intuitive, and delivered exceptional margin without inflating development costs.
The Results: A Category-Defining Launch
This wasn’t just a successful launch — it was Ember’s most successful launch in company history. Here's what we achieved together:
3x sales vs. Ember’s previous best-seller
95% category growth with negligible cannibalization
A new customer base acquired without straying from the brand’s DNA
By maintaining product integrity and leaning into cost-effective innovation, we didn’t just meet goals — we reimagined them.
Final Thoughts
At Revel Horizon, we don’t just market products — we help shape them. Ember’s success is proof that when you combine deep consumer understanding with strategic execution, you can unlock exponential growth, even in the most competitive spaces.
Want to launch smarter, scale faster, and sell more? Let’s talk.