Digital Marketing Restart

How We Rebuilt a Sales Funnel in 45 Days for Immediate Growth

At Revel Horizon, we often work with brands in high-growth mode—but some of our most rewarding challenges come when a business is in rebuild mode.

Company B, a small consumer brand, came to us after a six-month marketing blackout. With paid media paused and outreach dormant, their top-of-funnel had dried up—and it showed. Year-over-year sales were down 35%, and they needed a restart strategy that would deliver fast, efficient, and measurable results.

Here's how we helped them go from stalled to scaling—in just 45 days.

The Challenge: Restarting a Funnel with No Time to Spare

With a 90-day sales cycle and no recent marketing activity, Company B faced a hard truth: they didn’t just need to rebuild their funnel—they needed to accelerate it.

But reactivating campaigns blindly wasn't an option. With a lean budget and tight timelines, every dollar had to count, and every touchpoint had to drive intent.

The Strategy: A Three-Pronged Approach to Funnel Recovery

We designed a focused, multi-channel strategy aimed at restarting the funnel across three critical fronts: awareness, engagement, and conversion.

1. Authentic Influencer Marketing

We partnered with niche creators who genuinely connected with the brand’s mission and product. Their content didn’t focus on discounts or urgency—it told stories of how the product improved their lives, building emotional connection and trust.

This human-centric approach helped reignite interest in a way traditional ads often can’t.

2. Top-of-Funnel Awareness Campaigns

We knew we couldn’t convert people who didn’t know the brand existed. So our initial paid media efforts were awareness-only.

We deployed video and static creative across Meta and YouTube to reintroduce the brand to cold audiences, prioritizing reach, views, and engagement over direct conversions.

This created a warm, retargetable audience ready for the next step in the funnel.

3. Feature-Led Performance Ads

Once attention was back, we moved into performance mode. Ads focused on standout product features, glowing reviews, and social proof—exactly what hesitant prospects needed to take the next step.

These middle- and bottom-funnel efforts worked in tandem with the influencer and awareness campaigns to drive conversions without relying on deep discounts.

The Results: From 35% Down to 10% Above Baseline—In Half the Time

In just 45 days, Company B didn’t just recover lost ground—they outperformed their pre-pause benchmarks, growing sales by 10% above their previous baseline.

Even more valuable, the brand’s marketing engine was back online—with a healthy top-of-funnel and strong audience signals to build on. They had regained control of their growth trajectory, without sacrificing margin or brand perception.

What We Learned

• Don’t skip the storytelling: Transactional ads alone won’t rebuild trust. Human stories make people care.

• Funnel-first thinking wins: You can’t convert without awareness. Build the pipeline before pushing for sales.

• Speed doesn’t mean shortcuts: With the right strategy, even a condensed timeline can yield sustainable results.

Final Thoughts

Rebuilding a funnel isn’t about flipping a switch—it’s about reigniting momentum in the right order, with the right message, to the right people.

At Revel Horizon, we specialize in helping brands recover, relaunch, and grow—whether you’re starting from scratch or starting over.

Ready to reboot your marketing engine? Let’s connect.